STATE-MANDATED FOOD SAFETY CERTIFICATION REQUIREMENTS FOR RESTAURANTS: A 2002 REVIEW OF STATES

The Food and Drug Administration publishes a Standard Food Code which individual states either ratify, or amend and ratify, as the State Food Code. New Jersey has not adopted any revisions to the FDA Standard Food Code since 1993. Currently, the New Jersey Department of Health and Senior Services is considering the implementation of a mandatory food safety certification program for all of the state's foodservice establishments beginning in April 2003. Foodservice businesses serving "high risk" populations, such as the young, ill, or elderly, will be the first segment of the industry required to comply with the new guidelines. Other segments of the industry would be phased in over three years. The exact nature of the revision is yet to be determined; however, it will likely require at least one individual from each foodservice establishment to be certified in proper food safety/food handling techniques. This revision will affect more than 21,000 foodservice businesses that collectively employ 180,000 workers. To proactively respond to the upcoming changes in the State Food Code, the New Jersey Restaurant Association (NJRA) requires information on the status and nature of other state-mandated food safety certification programs. As a service to the foodservice industry, and at the request of the NJRA, the Food Policy Institute at Rutgers University conducted a study to determine the status of state food safety certification requirements across the country. The Institute interviewed all 50 state restaurant associations and found that 16 states presently have some form of state-mandated food safety certification requirement for restaurant workers. Local (municipal or county) food safety certification requirements exist in many states, even in the absence of a state mandate, but these are beyond the scope of this review.Food Consumption/Nutrition/Food Safety,

IMPACT OF THE 2002 BIOTERRORISM ACT ON THE NEW JERSEY FOOD INDUSTRY

This paper provides an overview of the four key sections of the Public Health Security and Bioterrorism Preparedness and Response Act of 2002, with regard to Administrative Detention (Section 303), Facilities Registration (Section 305), Records and Maintenance (Section 306), and Prior Notice of Food Imports (Section 307). The potential impacts of the Bioterrorism Act on the food industry are examined through qualitative analysis of industry submissions to the Food and Drug Administration (FDA) docket for each provision, and quantitatively through survey results, which were administered online by the Food Institute (FI) of Woodbridge, NJ and analyzed by Rutgers, Food Policy Institute (FPI). Of the four key sections from the Bioterrorism Act that most affect the food industry, stakeholders were surveyed on two sections, Prior notice of Food Imports and Facilities Registration. While survey responses reveal that many food firms are aware of pending Bioterrorism Act policies, few however, have taken action towards compliance. Facilities registration is touted as the least cumbersome in terms of compliance. Results indicate that 50 percent of food industry professionals surveyed were not aware that many food firms must register with the FDA by the 12 December 2003 deadline; and, 20 percent, while aware of the facilities registration deadline, have done nothing to prepare. Being unprepared for and subsequently complying with Bioterrorism Act rules is an overarching concern, which is apparent in both the survey results and docket summaries. Moreover, upon review of docket submissions to the FDA, it seems that food firms are generally sympathetic towards the need for increased food system security; however, the impact of the Bioterrorism Act can be both daunting and costly. Many perceive that significant changes to capitol costs will be required to meet FDA standards.Agribusiness,

CONSUMER KNOWLEDGE OF FOOD BIOTECHNOLOGY: A DESCRIPTIVE STUDY OF U.S. RESIDENTS

A national survey conducted by the Food Policy Institute demonstrates the lack of knowledge and awareness most Americans have of genetically modified foods. The paper provides insight into public perceptions of food biotechnology's risks and benefits and a preliminary examination of consumers' stated preferences for genetically modified functional foods.Research and Development/Tech Change/Emerging Technologies,

ECONOMICS, HYSTERESIS AND AGROTERRORISM

Environmental Economics and Policy,

PUBLIC PERCEPTIONS OF GENETICALLY MODIFIED FOODS: AMERICANS KNOW NOT WHAT THEY EAT

Biotechnology stands to be a defining technology in the future of food and agriculture. Proponents argue that science and industry are poised to bring consumers a wide variety of products that have potential for meeting basic food needs, as well as delivering a wide-range of health, environmental and economic benefits. Opponents counter that the potential exists for unintended consequences, ranging from ecological disruption to adverse human health implications, and that these risks are not fully understood. Fundamental questions exist, however, regarding the general public's position on food products derived with the use of biotechnology. To address these questions, the Food Policy Institute addressed consumers using computer-assisted telephone interviews (CATI) system, a public phone survey of a sample selection of 1203 U.S. residents was administered between March and April 2001. The questionnaire was developed to address perceived gaps in the current literature on American consumer awareness, acceptance, and perceptions of food biotechnology and to serve as the basis for a set of longitudinal studies that will be able to track public opinion over time.Consumer/Household Economics,

THE STATUS AND CONDITION OF NEW JERSEY'S FOOD RETAIL INDUSTRY: GROCERY STORES, SUPERMARKETS, AND OTHER FOOD STORES

Agribusiness,

Consumer Awareness of the Jersey Fresh Promotional Program

The Jersey Fresh marketing program, one of the nation’s leading examples of state-sponsored agricultural marketing promotion, enables consumers to easily identify quality fresh produce from New Jersey by promoting locally grown fruits and vegetables in the market with Jersey Fresh’s logos. This study utilizes a consumer survey to evaluate the effectiveness of the Jersey Fresh Program in terms of the impact the promotional logos have on consumers. The results of this study provide valuable information that may be used to improve the Jersey Fresh Program, and also may be used in the promotion of other New Jersey farm products as well as products in other states which have similar promotional programs. Among other things, this study demonstrated that the Jersey Fresh promotional program has created significant brand awareness among New Jersey consumers and that consumers are willing to purchase Jersey Fresh produce when it’s available. Consumers reported seeing the Jersey Fresh logo most frequently on in-store produce displays. What’s more, women were more likely than men to be aware of Jersey Fresh, as were married people. Survey participants believed Jersey Fresh produce to be better than produce in other states in terms of quality and freshness. Moreover, consumers associate the Jersey Fresh logo with locally grown, quality produce. Suggestions that emerged from the study include increasing the availability of Jersey Fresh produce during the production seasons would ensure continued consumer patronage. Also, increasing promotions of Jersey Fresh produce in supermarkets may further increase the popularity of Jersey Fresh produce. The study showed that a vii majority of consumers were willing to pay only a small percentage premium for Jersey Fresh produce over the market prices for other fresh produce; therefore, significant price differentials are not recommended for Jersey Fresh produce. The results of this study lead to a better understanding of New Jersey consumers’ shopping behavior, their preferences towards local produce and their demographic composition. The results may be especially encouraging to those developing marketing strategies for Jersey Fresh produce or for other similar New Jersey consumer products.Consumer/Household Economics, Marketing,

THE STATUS AND CONDITIONS OF NEW JERSEY'S FOOD WHOLESALE INDUSTRY: FOOD, GROCERIES, CONFECTIONERY, AND BEVERAGE WHOLESALE AND BROKERAGE

Agribusiness,

BUSINESS CLIMATE OF FOOD FIRMS: A COMPARATIVE ANALYSIS OF PROBLEMS FACED BY FOOD MANUFACTURERS, WHOLESALERS, RETAILERS AND SERVICE INSTITUTIONS IN NEW JERSEY

This paper presents the problems facing food firms using information from focus groups of industry executives from New Jersey. The leading problems for food manufacturers are related to regulation, taxation, economic development, and high business costs. For food wholesalers the leading problems are transportation, regulation, labor quality, training and education, and public relations. Food retailers cite litigation and liability, high business costs, regulation, and insurance costs as leading problems. For food service firms, regulation, licensing and permits, labor quality and costs, and high business costs are the most pressing problems. Policy recommendations for improving the business climate are provided.Agribusiness,

ENHANCING BUSINESS OPPORTUNITIES IN THE FOOD WHOLESALE SECTOR: A CASE STUDY OF NEW JERSEY

New Jersey is very much like many other states in the northeastern region of the United States. On the other hand, it is unique in a number of ways. New Jersey is characterized by (1) a large and affluent consumer base, (2) access to major ports and air transportation facilities which facilitates foreign imports and exports, and (3) large food manufacturing, retail and service sectors. New Jersey's food wholesale sector is therefore an important economic sector with strong potential for future growth. Food wholesalers can provide stable high-paying jobs in an economy still recovering from the 1989-92 recession. Limited knowledge of the challenges facing this sector may hinder its potential growth and development. Given the implications that could be drawn from New Jersey, this paper investigates the challenges facing New Jersey food wholesalers based on information obtained directly from industry leaders via a focus group meeting. Findings suggest the need for public policies to address transportation, regulation, education and training, public relations, nonunion labor and quality of life issues. These findings are useful in planning for economic development of the food wholesale sector and fostering competitiveness not only in New Jersey, but in the Northeast and other regions.Agribusiness,